Thursday, April 22, 2010

SALES & RESALES: FACTS ABOUT ZAIN NIGERIA!!!


You guys ALL seem to be getting it wrong about market coverage, Investment and Divestment, and how it affects profitability.It should be noted that I am not a staff of Zain, neither am I on the payroll of Zain either directly OR indirectly. I am just a loyal customer with a capacity for objective thinking and a full understanding of the issues at stake.

A company will NOT be sold for a whooping $10.7billion if it is not profitable.Now let me make the points clear,especially to Nigerians who are skeptical about customer loyalty.

Firstly, Zain Nigeria has never run at a loss since inception. As a matter of fact, it has experienced a consistent steady growth since inception & has assets in excess of N100B in Nigeria.

Secondly, the only sale dat has been an exclusively Nigerian affair is the Econet to Vmobile sale. Where Econet South Africa sold its Nigerian share to Vodacom, who pulled out before settling down because of Management issues & not profitability,as believed my many. This withdrawal eventually gave rise to the name Vmobile.

However, Vmobile was an interim arrangement that was put in place to clean up the system that led to the removal of Oba Otudeko & the coming in of Gamaliel Onosode as the board chair.

Eventually, after stabilizing the company, Celtel, then owned by Billionaire Philanthropist Mo Ibrahim bought Vmobile Nigeria as part of Celtel's expansion plan in Africa.

Mo Ibrahim eventually sold Celtel Africa for $3.4Billion and he decided to use the money to set up a foundation today known as the Mo Ibrahim Award for Outstanding African Leadership.

Mo sold it to Zain, a Kuiwaiti company who expanded it to 15 countries in Africa and increased its asset and revenue base.

Today Bharti Airtel owned by Indian billionaire, Mr Sunil Mittal,bought Zain for $10.7billion, as opposed to $3.4b that Zain bought it for. This is what Mr. Mittal said in a statement when describing the acquisition of Zain Africa, ”We are excited at the growth opportunities in Africa, the continent of hope and opportunity. We believe that the strength of our brand and the historical Indian connect with Africa coupled with our unique business model will allow us to unlock the potential of these emerging markets."

This shows that Bharti Airtel recognizes d fact dat dey are buying a very profitable company.

So my fellow subscribers, Zain IS STRONG & growing & the sales is not a ZAIN NIGERIA THING, BUT ALL OVER AFRICAN OPERATIONS. THE SALE IS PROFITABLE TO BOTH ZAIN & AIRTEL!!!

Looking forward to ur responses.

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